Meredith Baird Figone holding coconuts toward camera against a white background


Despite being healthy, I started experiencing dry skin conditions in my 20s. I tried everything to remedy it – including spending a fortune only to be diagnosed with psoriasis and handed a prescription to treat it.

Intuitively, I knew this was the wrong approach for me. I also knew all of my knowledge about plants and diet had to come in somewhere – so I began hacking my own health and skin care routines.

At that time, the organic skin care brands list was much smaller than it is now. I researched everything from well-known brands to professional skin care products for estheticians. Even the best vegan face moisturizer I could find didn’t cut it. There was very little on the market that felt nice, smelled nice and most importantly, worked.

I also noticed that so many beneficial plant based ingredients were either underused or non-existent. That’s when I began experimenting, and I found so much magic in their healing powers. My first discovery was when I was writing my book Coconut Kitchen. I started using coconut oil as body lotion. Soon I was using it on my face, hair, elbows – all over.

This prompted me to experiment with other natural ingredients and the differences they made were far beyond what I expected. I noticed the most profound changes on my face. I was truly getting the glow and was able to witness first hand how versatile and powerful they were.

When I developed the formula for The Balm – I first gave it to friends and family. Their reactions were genuinely positive and enthusiastic. In fact, some of the feedback I received gave me the motivation I needed to start Nucifera.

Today everything we make is in small batches. I source every ingredient and am meticulous about quality. So many plant based skincare brands start with a broad range of products – each made for just one thing. We are different. We started with just one product made for many things – Beauty Simply!

If you wish your favorite coconut oil body butter did more then try The Balm. Kokum Butter, Mango Butter, Coconut Oil, Borage Oil, Moringa Oil and more make for what we think is the best vegan moisturizer out there. I use it everywhere, and in the spirit of simplicity, it is one of the only products you will need.

- Meredith Baird Figone, Founder and CEO

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